Archive for April, 2006
The 8 Things You Must Know To Build A Great Website
April 15th, 2006 | Author: Jim Hutchinson
By: Tim Knox ÂÂ
We previously discussed how a bad website can do your business more harm than good. That column brought several emails asking what is the key to building an effective business website. I replied with the same answer I always give: building an effective business website is a simple matter of definition.
Before the first graphic is drawn or the first line of code is written, you must define the website’s budget, purpose, target audience, design, navigation, and content. And when that’s all said and done you must define the marketing that will bring visitors to your site.
It sounds easy, but you’d be amazed at how many really bad business websitesthere are out there. Yours might even be one of them. If so, listen up. For nearly ten years now my company has been building and rebuilding websitesfor every kind of business you can imagine: from mom-and-pops to multinationals. We’ve designed (or redesigned) a couple hundred websites and along the way I have come to the conclusion that most business websites do a pitiful job of working for their owners. Read the rest of this entry »
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