Archive for March, 2008
Search Engine Optimization Basics
March 31st, 2008 | Author: Jim Hutchinson
Search Engine Optimization (SEO) is a buzzword that has been around for several years. There are as many misconceptions about SEO as there are website managers. Most webmasters think SEO is too complex and not worth the effort. Others believe that SEO will get your website banned from the search engines. There are a few that actively practice SEO.
Fact #1: SEO can be complex if you want to compete with the big guys. SEO is all about outperforming your competitors. That means the better you do SEO than your competitors, the more success you will have.
Fact #2: SEO can get your website banned from the search engines if you break the rules. There are Black Hat tricks to SEO that will ultimately get you on the blacklist of all search engines, but that is not the focus of this article.
Fact #3: Basic SEO can be simple and effective. Here are a few steps to increase the ranking of your website. We will start with the basics.
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How Unprotected Download Pages Are Costing You Sales
March 24th, 2008 | Author: Jim Hutchinson
If you are selling products that can be downloaded, I have some shocking news for you. See, I was browsing Google lately, as I often do, and stumbled upon something that surprised me. Not many things do that any more, but after considering the source, I wonder if the person knows how many sales they are losing.
Do you monitor your website statistics frequently? Do you ever wonder why your product download page appears to be accessed more than your sales page or that your sales receipts show?
What I discovered was a link in Google for a purchase confirmation page for a product selling for $97. That same product is being offered as a bonus on another product that is selling for $147.
When I visited the link, I realized that the confirmation page was not protected. It allowed anyone to download the videos, PDF files and other recordings, without paying! Read the rest of this entry »
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