Website Managers

Archive for December, 2008

Are you game for a good joke? Here goes: How many search engine optimization experts does it take to rank a web page? Answer: Only 1; you’ll never find two SEOs who’ll agree on anything. OK, it may not be funny, but there is some element of truth to it. There are thousands of search engine optimization consultants out there and you’ll be hard pressed to find a few who will agree on every aspect of SEO. In fact, sometimes it is difficult to find two SEOs that agree on any aspect of SEO. That’s why I always caution against working with two SEOs at the same time. Read the rest of this entry »

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Everyone these days seem to be interested in more opportunities to gain traction with SEO and link building while the search engines seem to be getting stricter with their policies. If you are a blogger using WordPress to manage your blog content then you should know that commenters leaving comments on your blog posts will get no link juice unless you change the links to dofollow links. WordPress is defaulted at nofollow on the comment links. A dofollow link is one that passes link juice while a nofollow link doesn’t. What that means is you’ll get credit from the search engines, Google primarily, for your links. That translates into a higher PageRank and better authority and could lead to higher search rankings. WordPress has a plugin called the Dofollow Plugin. By installing this plugin you are turning your WordPress blog into a dofollow blog instead of a nofollow blog. That will encourage more comments. Many people will not comment on nofollow blogs because they are looking for the link credit. They may be very commenters and therefore you are missing out on their valuable knowledge. Read the rest of this entry »

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It’s the time of year when everyone starts making their predictions for 2009. While I’m not going to recap every prediction on the Web, I would like to highlight one prediction I found interesting. Mediapost predicts this for 2009:

Search engine optimization is shifting, from a focus of entirely maximizing a site’s rank in the engines, to maximizing a site’s reach across all the top-ranked listings on a search engine’s results page. While many consumers go directly to a marketers’ site, which should be positioned as prominently as possible in search engine results pages, many more consumers reach marketers through intermediary properties. These include blogs, social networks, photo sharing sites, Twitter, Wikipedia, and countless other social sites that tend to rank increasingly well in search engines. That means marketers have to shift their mindset from optimizing their Web site to optimizing their Web presence. Read the rest of this entry »

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Do your web pages have secondary keywords or do you optimize for a single keyword on every page? Do not overlook the power of a second keyword. Secondary keywords are like back up bouncers. You may not need them, but if you do they are there and ready for the punch. And when they punch they tend to knock you out. They are really powerful and easy to implement into your search engine optimization strategy. The secondary keyword should never be used more than your primary keyword (hey, that’s why it’s secondary, right?). But you should use it to “back up” the primary keyword. In fact, in many places on your web page where you use your primary keyword, it’s a good idea to follow up with the secondary keyword in near proximity behind the primary one. And note that your primary and secondary keywords are for pages, not sites. Read the rest of this entry »