Cashing in on 404 Pages

We all know that content is king. It is what drives people to our websites. What happens though when a page on your site is not found? I am sure you have seen those ugly error pages, 404 File Not Found. Those are caused by pages that either do not exist, are spelled wrong, have spaces in them, or are simply linked incorrectly.

Websites that still show those error pages are losing visitors and potential sales. You would most most likely not start editing the URL in your address bar to try locating another page on that site. Instead, you would either use your back button, a bookmark, or type a known URL into the address bar. If you do start searching for that page, you are one of the elite who just have to find it.

Chances are real high that once a visitor sees a 404 error page on your site, they will not be back. So what can you do to keep them there?

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