Search Engine Optimization Basics

Search Engine Optimization (SEO) is a buzzword that has been around for several years. There are as many misconceptions about SEO as there are website managers. Most webmasters think SEO is too complex and not worth the effort. Others believe that SEO will get your website banned from the search engines. There are a few that actively practice SEO.

Fact #1: SEO can be complex if you want to compete with the big guys. SEO is all about outperforming your competitors. That means the better you do SEO than your competitors, the more success you will have.

Fact #2: SEO can get your website banned from the search engines if you break the rules. There are Black Hat tricks to SEO that will ultimately get you on the blacklist of all search engines, but that is not the focus of this article.

Fact #3: Basic SEO can be simple and effective. Here are a few steps to increase the ranking of your website. We will start with the basics.

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